We developed this campaign for two separate target audience. First one is geared towards younger Millenials who are either DIY'ers or pay for the service and want the best product that enables better vehicle performance. The second one skews more towards Gen-X businesses like a quick lube owner or operator who values profit and staying ahead of the competition.
People don't actually need race car performance but something that they can confidently rely on for their everyday needs. Havoline helps you get PERFORMANCE FOR REAL-LIFE.
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Client: Havoline
Agency: Marks, part of SGS & Co
Group Creative Director: Scott Park
Strategy Director: Whitney Gibson
Senior Account Director: Alex Bruner
Associate Creative Director: Dheeraj Govindraju
Senior Art Director: David Landreth
Senior Copywriter: Cameron Hudson
Art Director: Mark Maristela
Motion Director: Joe Busam
Lead Producer: Harry White
Senior Project Manager: Sylvia Vuong
Project Manager: Hani Adam
Adaptive Designer: Tony Lei
