Hailing from Berlin (Germany), Rammstein is a 6 piece band who play a genre called "Neue Deutsche Härte" ("New German Hardness").
With 6 albums, 7 DVDs, tons of music videos and other material under their belt, they have as much as 9 Million likes on their Facebook page. They have done more than just making their mark.. they have forged their brand with their highly theatrical fire fueled performances permanently with steel in every fan's memory.
WHAT THEY HAVE:
Rammstein plays the kind of music that has an intensely passionate music loving fan base.. and their online store? Well, they've got stuff ranging from Zippos to Soccer Ball, Bikes to even Dildos! and literally anything in between you can imagine.
WHAT THEY DON'T:
A SET OF RAMMSTEIN BRANDED SOUND SYSTEM!
Simple stuff like Earphones, Headphones, Bluetooth Speakers etc. which their fanbase would use everyday! They're craving for it right now if you ask me! Right there! is the business problem.. which when solved has the potential to fund their next album!
CHALLENGE: DESIGN THE MOST RAMMSTEIN-EST SPEAKERS EVER!INSPIRATION
One of the most iconic things Rammstein has done throughout their career is have the most dramatic stage performances. Their main element they play around with? FIRE! Probably the only band I know who have used pyrotechnics in all possible ways. Their stage setup would immediately give you vibes of an old abandoned steel factory. It's just perfect.. it's the genius world renowned lighting and production designer Leroy Bennett behind this after all. That's where I drew my inspiration from! Their stage!
Let's give the fans a "portable piece of live experience" of Rammstein.
REFERENCES | 3D WIREFRAMESPRODUCTS
Visually, the elements from stage have been incorporated in the designing of this new range of product. Sonically, these will be designed specifically to generate the quality of sound that is optimum for the best Rammstein experience. In simpler words, making you hear Rammstein's art exactly how they intended it to.
PRESENTING THE FIRST LINE OF RAMMSTEIN'S LIMITED EDITION PORTABLE SOUND SYSTEM:
Voice Over by the immensely talented 'Caroline Gallalee'.
Don't be tourist, be an explorer!
Everyone's talking about the place you should definitely visit when you're in a particular city. But often times it's the smaller and underrated ones that make up the true essence of a city. The ones that only the localites are familiar with. Their choice of place to chill, their choice of place to have the time of their life and you would be surprised to know that most of the time those aren't the most famous parts of the city. You, as a tourist visiting the city, would completely miss out on this opportunity of discovering something valuable just by exploring a bit. Why trip like everyone else? Why not have a different experience? This is for people who are looking for that 'extra thing' out of their trips. To visit places that are not listed in most of the peoples' itinerary.IDENTITY
It is also an initiative to help promote local places instead of promoting the most visited places a thousand more times. To give them a voice, a platform to express their uniqueness and form a sense of community of such places and to unite them to embrace themselves.
I wanted to convey the feeling of exploring to lesser known underrated places in a short and easy to remember name. I stumbled upon quite a few good ones before finally settling down on 'Zany Van'. Here are the few good ones that sadly didn't make the cut:
My Eccentric Escape | Tripstronaut | Can't Sit At Home
Van, a vehicle which is fairly large in size and turning it into your eccentric travel buddy who likes going to these underrated places and tagging you along with it seemed perfect but to move forward I had to lay down some characteristic qualities of this character so that we could easily recreate it's tone, language and behavior in any situation, for example, replying back to a fan who tweets to us would be in a tone that is unique to this brand. This is the general idea we run with:
Van Persona = 75% Quirky + 25% SaneColor
Adventurous | Edgy | Light Hearted
Yellow is a very energetic color and gives the user a feeling of positivity and also being dynamic at the same time. This is also why you would see a lot of fast food brands use this as their primary color to create a sense of restlessness in contrast to fine dine places who choose earthy and soothing tones to help make their customer feel more relaxed.Logo
Cyan, Magenta and Ochre Yellow fall under the triad color scheme which work together to create a sense of balance and harmony to the overall design.
Since this brand is all about exploring and light attitude, I wanted to reflect this and I found something similar to this.. 'Graffiti' or Street Art! Bull's Eye! Represents Streets and exploring perfectly. That kind of art would definitely reflect the brand if the logo had to be done on those lines. Obviously the final version wasn't achieved in the first go and I had my book filled with endless sketches of different versions of it. Take a look:
References | Initial Sketches | Variations
Although it had to be very casual and look like hand drawn I wanted to make sure it still looked toned-down and balanced version of the above shown over-the-top crazy street art. This was achieved through golden ratio and designing it as per the proportions of it. Worked out pretty well. Good Call. *pats himself on the back*Mascot
The mascot is the most crucial aspect of this brand as most of interaction with the user will be happen through this character. So for the users to immerse into this zany world the character had to be super-edgy in it's look and feel. Again, human aspect had to be taken one step further and that was achieved by making it according to the proportions of the golden ratio.
References | Proportions
This small button which has to the part where users engage the most because this had to represent van in a way that doesn't look like a van. So I designed the symbol in a way that would achieve multiple things at once: It looks like the top part of the van in a way that it also looked like the scroll button thereby making it your ultimate tour guide throughout your experience.IconS
Keeping the human aspect consistent throughout the visual design identity, this too was designed according to the golden ratio.
Golden ratio was incorporated down to the smallest design elements that is the icons. It plays an important role in the design of a brand giving a complete consistent look.UX / UI Design
The experience of the brand had to be designed in a unique way which incorporates our character and also makes the user engage with it constantly throughout the experience right from the start to the finding the end result. This would automatically make the user want to engage more thereby exploring more which is our primary goal.
The primary function of the van becomes your tour guide throughout the experience and comments on places of your search result. Another function is that it also acts the scroll bar.The search results are the largest in proportion to any other thing on the page suggesting that it's the most important part of the page.It also has huge pictures of the venue to give you a hint of what the place looks like.
As soon as you click on your choice of the place, it displays videos, 360 pictures, blogs and even comments by people visiting the place.
And now ladies and gentlemen,
this one of a kind species from Navi Mumbai, India was recently spotted in Richmond, USA.
The only information we have on him is after completing his bachelors degree in engineering and spending 2 years working in the advertising industry, he felt the need to step up his game by merging the sensibilities of these two diverse fields.
Loud, unnecessarily overdramatic by nature.. he usually feeds on any kind of creative content but the hunger we're talking about here is unusual.RESUME
Insatiable to be precise.
Which is why you would always find him on the hunt for his next creative venture in this big digital world. When he's not hunting, he prefers to spend most of his time learning new things that would help in executing his creative ideas.
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